England Legend on Mission to be a Leader off the Sporting Field
Published 30 November 2018
A glittering playing career was capped in 2014 with a glorious World Cup triumph that resulted in England’s finest being named as the first ever all female team to win the BBC Sports Personality of the Year team award.
The no-nonsense flanker celebrated an amazing seven successive Six Nations titles and six Grand Slams in seven years as the woman’s game was catapulted into the public’s imagination.
Now having hung up her boots she is forging a career as a highly regarded media personality but perhaps more significantly as one of the game’s more considered strategic thinkers.
Already a member of the Rugby Football Union’s Council, she is studying on VSI’s ground-breaking MBA CEO of a Sports Organisation.
The programme was created in response to industry demand for a generation of individuals with a bespoke qualification to sit in the sporting boardroom.
Alphonsi revealed: “This course has given me a great opportunity to continue the process of developing my own skills.
“The challenges of leadership and governance in sport are unique in so many respects and I am really getting a lot out of both the formal learning and the group of other sports professionals in the cohort.
“Learning from how they manage in their sport and picking their brains is fantastic.”
A former winner of the prestigious Sunday Times Sports Woman of the Year award, has also been inducted into the World Rugby Hall of Fame and became the first woman to win the Rugby Writers’ Player of the Year Award. Alphonsi has a clear set of learning outcomes she is seeking to develop.
She said: “I am really passionate about driving inclusion in sport, understanding better, best business practice, how teams on and off the pitch operate most effectively under pressure and getting a better grip on the pathway to excellence.
“The course will help me achieve these goals in many ways, but I like to think I am learning all the time.
“My purpose is to be part of the solution to rugby’s challenges and I want to be as well-equipped as possible.”
The RFU Council use to lack diversity but the 74-cap international says all that is gradually changing.
“There are a number of women on the council and everyone is very supportive. We have a great opportunity to drive the women’s game to new levels and the more former players who can secure qualifications such as the MBA the better it will be for rugby and developing the next generation of leaders.”
For more information on the VSI MBA CEO of a Sports Organisation contact:
Tel: 0345 458 9765