We set out to create the sports industry leaders of tomorrow through the role of the Sporting Director.

We passionately believe that the Sporting Director is the way forward. A role  at the heart of any sports organisation’s culture and structure. But we also accept that we need to equip people with the skills and competencies to deliver.

People who can develop a successful vision and strategy with the leadership skills to deliver for the long-term success of sports organisations.

We’re proud to work in collaboration with Salford Business School on this innovative programme.

The Masters Degree in Sporting Directorship is the first of it’s kind designed to develop all the personal and commercial attributes you need to become a successful Sporting Director.

Ashley Giles former captain of England Cricket, Directorof Cricket at Lancashire CCC also student on the Masters degree in Sporting Directorship

Les Reed Executive Director Southampton FC talking at The Sporting Director Summit

“You can bumble along happily but if you want to take the next step and go to the next level, I believe this is the way forward”  Les Reed Exec Director Southampton FC

This 24 month part-time elite programme was launched last year with a high profile cohort including the likes of Ashley Giles Lancashire County Cricket Club,   Steve  Round, former England and Manchester United coach and James De Mountfort, Performance Director in  Formula 1 motor racing to name but a few. This year’s cohort is similarly high profile and the alumni of sporting leaders is increasingly formidable.

“Football needs a new model that can combine the best
of sport and the best of business,”
Kevin Roberts, Exec Chairman Saatchi & Saatchi

Masterclasses on the MSD course include inspiring speakers like Kevin Roberts

Executive Chairman of Saatchi & Saatchi, author Peak Performance: Business Lessons from the World’s Top Sporting Organizations, an inspiration-driven business theory and practice, former director of the New Zealand Rugby Union and former chairman of USA Rugby, passionate Man City fan. See him in action

the course

Tailored to meet the real demands of leading sporting organisations. Covering sports leadership, personal development, masterminding innovation and change, sport governance and best practice along with a diverse range of extra curricular experiences. This degree course provides unrivalled preparation for the role of Sport Director

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Uniquely this course is underpinned by neuroscience. Ensuring an in-depth understanding of neuroscience and its applications enables students to get the very best from themselves and those around them.

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It's time to put the future of sport in your hands If you're ready to take on your next challenge, then apply for the Masters Degree in Sporting Directorship today.

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