COURSE STARTS
16th & 17th April 2026
DURATION
5 Weeks
Week 1, 2 days at the United Nations Headquarters in Geneva
Weeks 2-4, Live virtual seminars
Week 5, 2 days in Manchester, UK
Course Overview
- Geneva & Manchester
This executive education programme is a pioneering experience for global sports leaders.
Designed at the intersection of vision, innovation, and authority, this course refines leaders with the executive skills demanded at the highest level of the sports industry. Participants will master international sports diplomacy and law, the integration of AI in harmony with human decision-making, while embracing a scientific, applied approach to building and sustaining winning teams.
The curriculum is crafted to develop leaders who can operate with confidence across both public and private sporting organisations worldwide. This is where strategy meets science, where leadership meets innovation, and where tomorrow’s most influential figures in sport are forged.
For those determined to shape the future of sport, this is not optional. This is the course you must attend!
Position yourself for the next level of success
The Collaboration
This collaboration brings together the global legitimacy and diplomatic authority of the United Nations and UNITAR, the applied executive craft and lived industry depth of VSI, and UREKA
About VSI
VSI are the world leading experts in executive education in the sports industry.
Delivering the world’s first Master’s in Sports Directorship, and MBA, CEO of a Sports Organisation
VSI’s alumni operate in senior leadership roles around the world in professional sport and corporate business.
About UNITAR
The United Nations Institute for Training And Research provides innovating learning solutions, for individuals, organisations and institutions, to enhance global decision making and support country level action for shaping a better future.
About UEG
Ureka Education Group is tertiary education provider, established in London in 2014 by a group of Sloan Fellows from London Business School.
They specialise in Experiential Learning, Executive Education & Training and Innovation & Entrepreneurship Development.
Ureka is the Training and Capacity Building Partner of the United Nations Institute for Training and Research (UNITAR) and is one of the largest experiential learning companies in the IMEA region.
Book a suitability call
Speak directly to one of our team
The easiest way to apply for the Accelerating Growth &
Leading a Legacy in Sport course, is to first book a call with one of our team.
They will be able to guide and help assess your suitability for the course. Alternatively you can email using the details below
Still have questions?
If you want more information before speaking to one of our team, then we’ve got you covered.
Delivered over 5 weeks, this programme will blend In-Person events and online learning
opportunities.
2-day summit at the UN HQ in Geneva
Begin in Geneva; where global sport, law, and diplomacy converge. Build fluency in the governance and political structures shaping world sport.
3 x 1.5hr weekly, live, webinars
Across three online sessions, explore how AI is transforming sport and leadership. You’ll learn where AI is already accelerating strategic decisions, the human skills needed to stay competitive, and how leading organisations ensure AI enhances, rather than replaces, people.
Session 1: The New Superhero: AI is already smarter than most humans
Session 2: Raising our Future: AI is not going to replace you, but someone using AI will
Session 3: The Integration of AI and Human Beings (A psychologically safe high-performing environment) Blending specialists with generalists
These sessions will build on the economic environment for sport, the size and scale of the sport market, opportunities, challenges, threats, future directions and disruptive forces.
2-day summit in Manchester
Finish in Manchester with two focused days on world-class performance. We’ll examine the DNA of champions, how winning teams are built, and the behaviours that drive consistent success.
All designed to give you a clear blueprint to elevate your own leadership and take the sport industry forward.
In collaboration with the United Nations Institute for Training and Research (UNITAR), the programme offers unparalleled access to key international sports organisations based in Geneva, such as the International Olympic Committee, FIFA, UEFA, and the Court of Arbitration for Sport Participants will engage with leading facilitators and industry experts,
and gain first-hand insights into global sports business
- Executives within multi-sport National Governing Bodies
- Executives in local and national governments who want to
understand how the power of sport generates economic growth,
and the power of national and international diplomacy - Executives within privately owned sports organisations and clubs
- Politicians with ambitions to create sporting legacy from events
staged in their countries - Leaders wanting to understanding cutting edge governance and
compliance in global sport - Leaders of innovation and change with responsibility for capitalising
on the AI revolution
To apply, please set up a discovery call using the above booking form, or you can email info@vsiee.com.
£5,000