CEO of a Sports Organisation

Designed for athletes and executives with aspirations to be chief executives in the world of sport

DURATION

6 Modules

Blended format, delivered around your schedule in six blocks of two days

NETWORKING

Course Alumni

Network with other delegates from athletic and high-performance leadership role backgrounds

Course Overview

VSI has developed another global first in executive sport education with a programme for executives and professionals with ambitions of becoming a CEO in the sports industry. The CEO programme will help transition those with sporting experience and others with leadership ambitions into the highest roles, by marrying their experiences of competitive sport with an educational understanding in business.

CEO Program Alumni

Meet just a few of the many delegates of the VSI CEO of a Sports Organisation course, that have gone on to achieve great success in high performance leadership roles.

Sport is your passion, you know it inside and out, but actually you need to get to know it from a business perspective. I think that even if you have been to uni before, what a brilliant add-on this course can be, because this is so different. They have changed the concept entirely and you can see why it appeals to a lot of different people.

Becky Adlington

Double Olympic champion and Swim Stars director

This course has given me a great opportunity to continue the process of developing my own skills. The challenges of leadership and governance in sport are unique and I am really getting a lot out of both the formal learning and the group of other sports professionals in the cohort.

Maggie Alphonsi

Sports Broadcaster and Ambassador, England Rugby

We have people from sporting backgrounds and outside the sporting world from corporate backgrounds. I’ve also been given the opportunity to network with top drawer people who have delivered the content. For example, on the very firstlearning day we had over two hours with Rick Parry. The learnings I’m able to take from this course and the skills I’m able to develop will definitely help me in my quest to build a bright future for the team.

Dave Callan

Head of Partnerships & Business Development, Team Ineos

Take your career to the next level

Delivery Team

Chris Brindley MBA

Barry McNeil

Ed Warner

Jacey Normand

Tom Sears

Dr Rob Wilson

Victoria Hull

Book a suitability call

Speak directly to one of our team

The easiest way to apply for the MSc Sports Directorship course, is to first book a call with one of our team.

They will be able to guide and help assess your suitability for the course. Alternatively you can email or call using the details below

Still have questions?

If you want more information before speaking to one of our team, then we’ve got you covered.

Managing huge financial growth, increasing corporate governance responsibilities and the demands of challenging stakeholders, chief executives need advanced skills and knowledge to succeed in this challenging but immensely exciting industry. Executives are often thrust into the role without any preparation and this course will help with that.

The course is tailored to meet the real demands of leading sporting organisations. Covering leadership, strategic planning, operational management, commercialisation, marketing and communications, the programme will provide unrivalled preparation for the role of a CEO in a sporting organisation. The course is delivered part-time over six months in six blocks of two days, in a blended format which allows you to combine study and work in a way that best suits your working life.

This course is delivered in partnership with Shoosmiths Elite Advisory and Elite Performance Partners.

This course is powered by UCFB’s Global Institute of Sport and VSI Executive Education.

GSI VSI logos

CMI recognition

This programme is recognised by CMI (Chartered Management Institute), the only Chartered professional body dedicated to management and leadership.

CMI logo

As a delegate on the programme you will receive free CMI membership for one year from the start of the programme, membership benefits including access to ManagementDirect, an online multimedia knowledge base for leadership and management. You will also receive a CMI certificate on completion of the programme.

Module 1 – The People Game

Crafting, conveying, and executing the organisation’s vision, mission, and strategic trajectory. Mastery in guiding the senior leadership team’s development. Embracing the CEO role as the brand’s chief advocate. Upholding the indispensable standards of a top-tier executive team.

Module 2 – The Art of Negotiating

This module equips participants with essential skills and strategies to navigate complex negotiations effectively. Explore techniques for communication, problem-solving, and building mutually beneficial agreements. Master the psychology of negotiation and enhance your ability to achieve optimal outcomes in various contexts.

Module 3 – Secrets to Sport Finance

“Secrets to Sport Finance” offers insights into the unique financial landscape of the sports industry. Delve into topics such as revenue streams, sponsorship deals, athlete contracts, and budget management. Gain practical knowledge and strategies to excel in sports finance management roles.

Module 4 – Communicating with Impact

“Communicating with Impact” is a transformative module designed to enhance your communication skills. Learn how to deliver powerful messages, engage your audience, and leave a lasting impression. Master techniques for effective verbal and non-verbal communication to convey your ideas with confidence and influence.

Module 5 – Preparing for your CEO role

Tailored to the specific needs and preferences of delegates approaching the program’s conclusion, this module will be delivered by Elite Performance Partners. Expect a bespoke experience that addresses your unique requirements, ensuring a highly personalised and impactful learning journey.

Module 6 – Assessment and presentation

The module culminates in a comprehensive assessment and delegate presentation. Showcase your acquired knowledge and skills, demonstrating your readiness for executive leadership roles. Receive valuable feedback and insights to further refine your abilities and enhance your professional development journey.

You will study onsite in Manchester and apply your learnings in the workplace. The programme will fit around your busy schedule and allow you to benefit from specialist tuition and a series of leading industry speakers. The course is delivered part-time over one year in six blocks of two days, in a blended format which allows you to combine study and work in a way that best suits your working life. Modules are self-contained and delivered in sequence to ensure everyone on the course can learn from each other’s experiences.

Start date: July 2024.

Course duration: 6 months.

By the end of the course, delegates will be able to:

  • Understand the role of the CEO
  • Develop the leadership skills required to drive high performance
  • Recognise the fiduciary and financial responsibilities of a CEO
  • Understand the corporate governance and legal responsibilities of a CEO
  • Develop strategic and operational plans to grow the organisation

General

Ideally an honours degree or the ability to demonstrate substantive business experience.

Specific

As this is not an academic programme leading to an award, there are no minimum entry academic requirements. However, as this is a professional programme for aspiring chief executives, applicants will be senior-level executives in sport or business, or high-performing professional athletes wishing to transition to a C-suite level role in the sports industry.

All applicants will be interviewed and are required to give a presentation on:

“The characteristics and skillsets of a high-performing chief executive.”

If you are unsure whether you meet the entry criteria for this programme, please email info@vsiee.com

To apply, please set up a discovery call using the above meeting booker, alternatively, you can call 07879 673406 or email info@vsiee.com.